Simple, easy to use website analytics
Wiser provides straightforward and privacy compliant website analytics for individuals and teams. Discover ways to increase visitors, boost conversions and accelerate growth.
Simplified website visitor insights
Gain the knowledge you need to make smarter decisions. With Wiser, you can measure visitor interactions, analyse your marketing campaigns and understand how people are engaging with your website.
Stop wrestling with complex analytics tools
Wiser provides intuitive website analytics that your entire team can use to see the results of their marketing efforts.
Discover top-performing marketing channels
Understand campaign results, share valuable insights, and simplify marketing insights for everyone on your team.
Build trust with robust privacy compliance
Completely cookie-free and anonymised visitor data, keeping your website analytics privacy-compliant without any extra setup.
"We didn't feel a need to migrate to Google Analytics 4.Wiser has provided us with a viable alternative for our marketing efforts and gives us clarity on our in-market campaigns."
Fiona Donnellan
Founder of Sustainable PR
Start growing your website traffic
Build user trust and get vital data to fuel your growth strategies, all while ensuring your visitors enjoy an uninterrupted browsing experience.
We create experiences that empower marketing teams
Grow your knowledge, experience and career with Wiser.
Marketing
The Dark Funnel: What you don't know can impact you
In the world of marketing, we often focus on the traditional funnel that includes stages like awareness, interest, decision, and action. However, there’s a parallel universe in marketing known as the “dark funnel.” This elusive space consists of customer interactions that are not easily visible or trackable but are crucial in influencing decisions.
Digital Marketing
Wiser: the smart, user-friendly alternative to Google Analytics 4 and other analytics tools
In the digital marketing landscape, website analytics play a pivotal role. While Google Analytics 4 (GA4) has been the industry standard, it’s far from being the only player in the game. Wiser is emerging as a robust, user-friendly alternative that offers a unique set of features tailored for modern marketers.
Marketing
AI-driven marketing: beyond the hype
AI’s role in marketing is both broad and impactful, especially in the realm of customer segmentation and improved productivity