Our approach to privacy compliance
At Wiser, we understand the importance of privacy and the need for compliance with global privacy regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). We are committed to providing you with analytics insights while prioritizing the protection of your personal information. That is why our analytics platform is entirely cookie-free, ensuring privacy compliance without compromising on the valuable data you need.
What is GDPR and CCPA?
GDPR and CCPA are two significant privacy regulations that aim to protect individuals' personal data and provide them with control over how their information is collected and used. GDPR applies to all individuals within the European Union (EU), whereas CCPA applies to residents of California, United States.
Compliance with GDPR and CCPA
One of the fundamental requirements of both GDPR and CCPA is obtaining informed consent from users before collecting any personally identifiable information. This includes data collected through cookies and other tracking technologies. By adopting a cookie-free analytics approach, we eliminate the need for consent related to cookies, making the user experience seamless and protecting your privacy.
How Our Cookie-Free Analytics Work
Our cookie-free analytics platform leverages innovative techniques to gather insightful data about your website visitors without relying on traditional tracking methods. Instead of storing cookies on users' devices, we employ privacy-compliant methodologies to generate aggregated and anonymized statistics. This allows us to collect valuable information about website performance, user behavior, and engagement patterns without compromising individual privacy.
Advantages of Cookie-Free Analytics
1. Enhanced Privacy: By eliminating the need for cookies, we ensure that your personal data remains private and protected.
2. Compliance: Our cookie-free analytics platform aligns with the strict requirements of GDPR and CCPA, allowing you to meet the regulatory standards effortlessly.
3. Transparent Data Collection: We believe in transparency and are committed to providing clear information about how we collect and handle your data. Our privacy policy outlines the details of our analytics practices, ensuring you have complete visibility.
4. Improved User Experience: With cookie-free analytics, there are no pop-ups or consent banners disrupting your browsing experience, making interactions with our website seamless and enjoyable.
5. Actionable Insights: Our analytics platform still provides you with meaningful and actionable insights about your website's performance, user demographics, and behavior, allowing you to optimize your online presence without compromising privacy.
Privacy Matters to Us
At Wiser, we prioritize your privacy and aim to provide you with a secure and enjoyable online experience. By leveraging cookie-free analytics, we ensure compliance with GDPR and CCPA while offering valuable insights to help you grow your online presence. Rest assured that your personal information is treated with utmost care and is never compromised. If you have any questions or concerns regarding our analytics practices or privacy measures, please feel free to contact us.
Choose Wiser for privacy-compliant, cookie-free analytics and unlock the power of data-driven decision-making while safeguarding your personal information.