Wiser resources

Resource library

Learn about new product features, plus the latest in marketing and updates.

AI-driven marketing: beyond the hype

AI’s role in marketing is both broad and impactful, especially in the realm of customer segmentation and improved productivity
Digital Marketing

The cookie crumbles: The decline of traditional web analytics

Welcome to the era of “Do Not Track,” where user privacy takes centre stage. So, what does this monumental shift mean for you, whether you’re a business owner, marketer, or analytics professional?

Understanding the right time for lead generation campaigns at start-up and scale-up stages

Every business growth stage presents unique challenges and opportunities, and the journey for start-ups and scale-ups is no exception.
Digital Marketing

Sweden’s GDPR fines: A reality check for data privacy

You’re a company using Google Analytics. Then, out of the blue, you’re hit with a hefty fine for breaching the European Union’s General Data Protection Regulation (GDPR) rules.
Digital Marketing

Top 10 Google Analytics alternatives for 2023

In the world of digital marketing, data is king. Having access to accurate, insightful, and comprehensive data is crucial for making informed decisions that drive growth and success.
Digital marketing

Website analytics: Uncovering the story behind your data

The digital landscape is a complex web of interactions, engagement, and behavior. To thrive in this environment, we need to decipher the cues hidden in plain sight within our website's performance.

The death of the MQL: Embracing a holistic, customer-centric approach in marketing 

A shift is happening. The MQL, once considered an indispensable element of the marketing and sales cycle, is now being seen as an antiquated and insufficient gauge of potential customer engagement and sales readiness.

Privacy-first analytics tools: A new wave in website analytics

In the ever-evolving landscape of website management, an increased emphasis on privacy and user-friendliness is driving a shift in how site owners approach analytics.

Growth marketing SaaS strategy insights: Understanding the mindset for success

In the dynamic world of SaaS startups and corporate growth, two elements often determine the path to success - the right strategy and mindset.

The Importance of Keeping Stakeholders and Leadership Informed: An Analytics-Driven Approach

Discover the significance of an analytics-driven approach in keeping stakeholders and leadership informed about website performance.

The fallacy of direct attribution: Embracing multi-touch conversions in digital marketing

Discover effective strategies for optimizing your SaaS product for marketing success. Learn how leveraging analytics, particularly for tracking conversions from your website to the product, can drive better results and boost your marketing efforts.
Digital marketing

Google Analytics 4 - Why simplicity matters

Marketing and sales rely on analytics to optimise content, optimise customer engagements and build paths to conversion. Without a solid analytics tool, your team is flying blind, burning resources and ultimately not understanding your customer.