In the world of marketing, we often focus on the traditional funnel that includes stages like awareness, interest, decision, and action. However, there’s a parallel universe in marketing known as the “dark funnel.” This elusive space consists of customer interactions that are not easily visible or trackable but are crucial in influencing decisions.
In the digital marketing landscape, website analytics play a pivotal role. While Google Analytics 4 (GA4) has been the industry standard, it’s far from being the only player in the game. Wiser is emerging as a robust, user-friendly alternative that offers a unique set of features tailored for modern marketers.
A shift is happening. The MQL, once considered an indispensable element of the marketing and sales cycle, is now being seen as an antiquated and insufficient gauge of potential customer engagement and sales readiness.
Discover effective strategies for optimizing your SaaS product for marketing success. Learn how leveraging analytics, particularly for tracking conversions from your website to the product, can drive better results and boost your marketing efforts.
Marketing and sales rely on analytics to optimise content, optimise customer engagements and build paths to conversion. Without a solid analytics tool, your team is flying blind, burning resources and ultimately not understanding your customer.