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Learn about new product features, plus the latest in marketing and updates.
Marketing
The Dark Funnel: What you don't know can impact you
In the world of marketing, we often focus on the traditional funnel that includes stages like awareness, interest, decision, and action. However, there’s a parallel universe in marketing known as the “dark funnel.” This elusive space consists of customer interactions that are not easily visible or trackable but are crucial in influencing decisions.
Digital Marketing
Wiser: the smart, user-friendly alternative to Google Analytics 4 and other analytics tools
In the digital marketing landscape, website analytics play a pivotal role. While Google Analytics 4 (GA4) has been the industry standard, it’s far from being the only player in the game. Wiser is emerging as a robust, user-friendly alternative that offers a unique set of features tailored for modern marketers.
Marketing
AI-driven marketing: beyond the hype
AI’s role in marketing is both broad and impactful, especially in the realm of customer segmentation and improved productivity
Digital Marketing
The cookie crumbles: The decline of traditional web analytics
Welcome to the era of “Do Not Track,” where user privacy takes centre stage. So, what does this monumental shift mean for you, whether you’re a business owner, marketer, or analytics professional?
Growth
Understanding the right time for lead generation campaigns at start-up and scale-up stages
Every business growth stage presents unique challenges and opportunities, and the journey for start-ups and scale-ups is no exception.
Digital Marketing
Sweden’s GDPR fines: A reality check for data privacy
You’re a company using Google Analytics. Then, out of the blue, you’re hit with a hefty fine for breaching the European Union’s General Data Protection Regulation (GDPR) rules.
Digital Marketing
Top 10 Google Analytics alternatives for 2023
In the world of digital marketing, data is king. Having access to accurate, insightful, and comprehensive data is crucial for making informed decisions that drive growth and success.
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Digital marketing
Website analytics: Uncovering the story behind your data
The digital landscape is a complex web of interactions, engagement, and behavior. To thrive in this environment, we need to decipher the cues hidden in plain sight within our website's performance.
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Growth
The death of the MQL: Embracing a holistic, customer-centric approach in marketing
A shift is happening. The MQL, once considered an indispensable element of the marketing and sales cycle, is now being seen as an antiquated and insufficient gauge of potential customer engagement and sales readiness.
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Privacy
Privacy-first analytics tools: A new wave in website analytics
In the ever-evolving landscape of website management, an increased emphasis on privacy and user-friendliness is driving a shift in how site owners approach analytics.
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Strategy
Growth marketing SaaS strategy insights: Understanding the mindset for success
In the dynamic world of SaaS startups and corporate growth, two elements often determine the path to success - the right strategy and mindset.
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Strategy
The Importance of Keeping Stakeholders and Leadership Informed: An Analytics-Driven Approach
Discover the significance of an analytics-driven approach in keeping stakeholders and leadership informed about website performance.
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Growth
The fallacy of direct attribution: Embracing multi-touch conversions in digital marketing
Discover effective strategies for optimizing your SaaS product for marketing success. Learn how leveraging analytics, particularly for tracking conversions from your website to the product, can drive better results and boost your marketing efforts.
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Digital marketing
Google Analytics 4 - Why simplicity matters
Marketing and sales rely on analytics to optimise content, optimise customer engagements and build paths to conversion. Without a solid analytics tool, your team is flying blind, burning resources and ultimately not understanding your customer.